Media coverage

An app that involves people in your sector can be sector news, worthy of a few stories in industry, business and even local and general media.

Often the best media use of your ongoing app story is in your own newsletter, where it can be genuinely interesting, relevant and engaging, showing you as an innovator and leader. If you have user stories of implementing the app, or suggestions on how to get more out of the app, you can build an ongoing story stream.

Some big company apps have been concocted purely for the media (and image) benefit, but a good data app built around H-DAM can deliver much more real, enduring value.

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