Customer loyalty: the elusive holy grail of marketing.
Customers are loyal to a supplier when they receive, not just good value, but noticeably better value. In a competitive market it can be hard to build in long term better value, especially when customers are not especially skilled at making quality comparisons.
That's why marketers like value-adds that are separate from the product; they are clearly "extra" and add to perceived value. Sometimes they add disproportionately, when people buy the product because of the bonus.
An app the customer finds really useful is a very tangible and trendy value-add.
If you have even a small client base, the cost of an app amortised over a few years can be very good value for money for you.
So if you want to lock in client loyalty by giving them extra value, talk with us about an app.